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This web page states the following, "Your Fresh, Wholesome Hamilton Butcher All at Less than Supermarket Prices." We saw that the web page said " Hamilton Butcher Delicious Juicy Meat, Chicken, Pork and Fish, Fresh Off the Bone, Without Nasty Chemicals ." It also said " Our products are processed on site daily with love. Unlike a large supermarket butchery where central processing facilities mean your meat may be a day or two old when it hits the shelves. All your favourite meats from beef, lamb, chicken, pork, fish, duck, smoked meats in one con." The header had butcher as the highest ranking optimized keyword. It is followed by hamilton butcher, butcher hamilton, and beef which isn't as ranked as highly as butcher. The next words hamiltonbutcher.co.nz uses is lamb. chicken was included and will not be seen by search engines.